Cases
Selected engagements and stations — work across roles, teams, and industries.
F. Hunziker + Co AG
Product portfolio streamlined and innovation pipeline extended where tomorrow's markets play — functional gummies for health and beauty. International customer base expanded. A 95-year-old company transferred to new ownership as part of the leadership team — continuity over disruption. — fhunziker.ch
Former CMO & Product Development, Member of the Executive Board
Casella Meyer
Sparring at eye level — reflection, decision support and strategy development directly with the CEO. Casella Meyer stands today as an independent brand in a demanding environment. — casellameyer.com
Strategic Advisor
AARVER
As co-founder, from first idea to bottling plant — brand, distribution and production as one. A bottle that embodies Switzerland as much as the gin inside — reduced, unadorned, to the point. German Design Award winner, exhibited at Design Miami. — aarver.com
Co-Founderfloid
Co-founded in 2007 — and connected ever since. As board member and co-founder, not always in day-to-day operations, but always in the boat. One of Switzerland's most capable brand and design agencies, built over nearly two decades. — floid.ch
Co-Founder
FELFEL
A brand built from scratch — with messaging, identity and product design that still hold over a decade later. «Good Food at Work» was not a claim. It was a conviction. — felfel.ch
Brand Development via floid
Dropz
From first sketch through product prototype and investment round to go-live. A hydration concept trusted by over 100,000 customers today. — dropz.com
Former Co-Founder한상 / Hansang
Co-organisation, thinking and communication — pro bono. A dinner series at SALT in Seoul where an invited guest sets the evening's topic. An intimate format for the curious, gathered around food, conversation, and art. — salt-11.com
Pro-bono Sparring Partner
Instrumentor
Communication strategy, claim and visual language as one — unmistakably to the point. «Today it's never too late» is not just a line. It's a promise to find the right teacher for your instrument. — instrumentor.ch
Strategic Advisor
Nutriathletic
From startup (ETH Zurich) to the strongest brand in the Swiss sports nutrition market — through scientifically grounded products, precise positioning, visual consistency and endorsements that ring true. With athletes like Yann Sommer, Timo Meier and Wendy Holdener, NA® is today «The No-Bullshit Company». — nutriathletic.com
Former CMO & Member of the Executive BoardJetzt Kunst
Communication across all channels, co-organisation of exhibitions in Bern, Zurich and Basel — and the enabling behind it: so that art in public space can happen at all. — jetztkunst.ch
Vice President
Trust is the foundation.
I’m happy to tell you more about my work and the projects behind it — curious to hear about yours.
Every great collaboration starts with a conversation — looking forward to it.
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