Yves Zumstein is a brand and marketing strategist based in Zurich.

He brings an entrepreneurial mindset, a deep understanding of consumers, and a strong focus on the bigger picture. His position is clear: ideas over egos. The goal is impact — for businesses and their customers.

Over 15 years of experience as Creative Director, CMO, and member of executive management have shaped his work. His territory is the FMCG industry — food, supplements, beverages. International postings in the US and South Korea have sharpened his understanding of branding and deepened his cross-cultural fluency.

His areas of focus: brand and marketing strategy, innovation and product portfolio management, design and communication development, market and distribution strategies for retail and e-commerce.

He has worked with national and international companies: WPP New York, Publicis, Unilever, Coca-Cola, Evian, Google, Puma, Levi's, Ringier, SRF. He co-founded the spirits brand AARVER and the branding agency floid. He was involved in building FELFEL, a multi-award-winning food and beverage start-up. He brings ambitious consumer goods brands from concept to viable business — with strategic pragmatism and genuine commitment.

As former CMO of NUTRIATHLETIC® and F. Hunziker + Co AG — where he also oversaw product development as a member of executive management — he co-founded Schilling Zumstein GmbH with Colette Schilling in 2023, where he serves today as Managing Partner.